It was a quest for delicate, understated bracelets for her bridesmaids ahead of her wedding that sparked a vision for AURUM + GREY founder Talya Paskin.
With a background in digital, marketing and branding for apparel, London-based Talya knew she wanted her bracelets to be the jewellery equivalent of casual-luxe apparel. Dainty everyday styles that weren’t excessively showy, yet forever-pieces for her friends to keep and wear long after the wedding.
She set out to design some unique Evil Eye bracelets for her bridesmaids. The process spiraled and a few bracelets turned into designing a full collection of pieces that she had been wanting to wear but couldn’t find in the marketplace. A growing number of friends-of-friends commissioned pieces, and with some of them being beauty and style editors, the collection began to receive press coverage and a hobby turned into a brand. During her maternity leave in 2016 Talya decided to give AURUM + GREY her full-time focus to keep up with the growing demand.
AURUM + GREY now spans the Rose Cut, Etoile, Initial Thoughts, Fruit Cocktail, and Skin collections and has been worn by Kendall Jenner, Bella Hadid, Kaia Gerber, Kylie Jenner and Kourtney Kardashian to name but a few.
With a minimalist luxe aesthetic, simple and elegant lines, and their patrons always forefront of mind, AURUM + GREY creates second-skin jewellery that can be worn with everything.